And.A "Reloaded"

Artistic direction, stylisation, design, purchasing, image, management

2000-2001

Tokyo

“Japan was obviously a very important experience. I found people there who were as obsessed with detail as myself, and often made no concessions for ugliness. Some true extremists” R.T On April 25th 2000, Ramdane moved to Tokyo to lead the complete remodelling of the Japanese chain And.A, a brand carried by a network of thirteen boutiques. This mission was assigned to him from start to finish, with the objective to renovate and restore the rather disintegrated brand image: areas of intervention included the interior architecture of...

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