Santa Eulalia

Design and artistic direction

2010-2011

Barcelona

Ramdane was approached to entirely redesign the concept behind the famous and elegant Barcelona boutique. Santa Eulalia was founded in 1843 and is owned by the same family, the Sanz family, a true Barcelonian family that is very rooted in tradition. “My role was to devise the new concept for the boutique, which strategy, which products, how? A breath of fresh air…a truly exciting project, because the history of the Santa Eulalia company is over one hundred years old. A Mediterranean chic that no longer exists. This was the spirit that...

Read more..